Business owners, do you know branded products that were sold in a departmental store but were not getting sufficient growth? So, what did they do? Do you want to know how you can achieve market penetration of your products to the fullest?

Then let’s go! Today, with this food brand example, let me explain to you how online and offline strategies could be used in combination to multiply your sales. Read this example carefully and implement this factor in your business to achieve growth.

Many business owners think that they should track online sales differently from offline sales. The expenses incurred should be different, and the profitability should also be viewed to identify which is more profitable. But by doing this, we are missing out on an important strategy that works in both online and offline strategies. When these strategies work together, it is difficult even for our competitors to understand how we are growing our business. And the result of these strategies also promotes sustainable business growth. So in this example, we will learn how we can simultaneously use online and offline strategies to grow our business.

So let’s look at this example in which there is this food brand whose product is a cheesy dip with nachos. Their products are available in most departmental stores, and their sales are great too! But not every store, only selective stores, generate great profits. Their product has better quality, positive reviews from every customer, and great buyback value too, but not from every store.

So this business owner wanted to understand why this was happening. Because the stores in which their product would not perform well, those stores had inventory problems. The product would just sit in the inventory, because of which it would get expired and result in a loss for the company. When they closely analyzed this situation, then they understood that the price range of their product, which was around 100₹, had a similar product called “Pringles”. Whichever store Pringles sold more in was fast-moving; their product was successful too!

So on the basis of this analysis, they segregated the department stores and accordingly started keeping their inventory, because of which there was a huge decrease in losses. Furthermore, to increase their sales, they applied a very interesting strategy. They started capturing customer data. In order to capture customer data, they started employing a sales representative to boost their sales. When he used to sell, he used to give out very interesting offers. Because of this, customers used to give out their data like name, mobile number, and email ID. On every sales store, when this representative used to stand for 3 days, he used to get 600-700 customers’ data easily.

After 3 days, this sales representative would move on to a different departmental store. Like this, he would collect this customer’s data. Then on the basis of this customer data, this company, with the use of digital marketing like social media, WhatsApp, Email, and calling, would give out different offers to the consumers. To avail of these offers and purchase the products, customers would go to that store and hence increase their sales. By using this strategy, they multiplied their sales. Then later, they continued this method for the next three months.

In these 3 months, they would get all the data of the customers; they would give them more offers, and because of these offers, in turn, would increase their sales. Just like this, store by store, they increase the sales of an entire area. While doing this, they also generated a database of the customers, with which they were able to communicate any update in the products or the offers. Overall, the sales of their region increased drastically.

Plus, because of this customer database, if they launched any new flavor, new brand, or a new product, it was very easy for them to reach their target audience.